Playbook | The Growth Project 2

Bacca Bucci Shark Tank: A Shark Product But No Deal Cracked

Bacca Bucci stepped into the tank with an ask for ₹ 2.5 Crores for 1% Equity @ ₹250 Crore Valuation. Make sense. The company's annual...

Google Marketing Live 2024: Everything You Need to Know!

Google just launched Gemini AI mobile app in India - and one could try out the app in 9 different languages. This launch takes us back to...

How Korean Beauty Took Over Global Skincare? (Unknown Marketing Tactics)

Hallyu, are you aware of this term? It simply means - The Korean Wave. Korean beauty has a cult following. Infact the global K-beauty...

Reliance JioMart Quick Commerce Entry - Can it give tough competition to Blinkit and Zepto?

Reliance is about to offer ultra-fast delivery of groceries. We're excited to explore how it will scale and what's unique about the...

Lea Clothing Co's Growth Strategy: Fashioning Success in a Competitive Market

Ask: 1 Cr for 2% of equity in Shark Tank Season 3, but how much Lea Clothing Co. was able to grab? Lea Clothing Co, a mid-premium D2C...

How Quick Commerce is Accelerating the Growth of D2C Brands in India?

2024. Year of massive changes. Blinkit, Instamart - people heavily rely on these quick commerce apps. But are they even profitable? In...

Strategy for Performance max campaigns

Maximize Your Impact Across Channels with Google's PMax Campaigns It might be difficult to reach your target audience across many...

How to do Online Competitor Analysis for D2C brands

Ever wondered how D2C brands with no competition can end up with no ROAS? Today I will share with you the insight on how to analyze and...

How to calculate NPS for a D2C Brand?

NPS is a concept introduced way back in 2003. The talks have been happening since then till now, and for a reason. Any company out there,...

Google Ads Bidding: Everything You Need to Know!

Tired of bidding all the time but not getting the relevant ad space? Still figuring out how ad auction works? Well, well, you're not...

Phool.co - Growth story of this Indian d2c startup

Image source: Phool.co Is sustainability even a thing in 2024? Well, the question is debatable. But since we are not here for a debate,...

Minimalist - Marketing strategy that helped this Indian d2c startup scale

Beauty and wellness industry is valued at $16,95,661.4 Million in 2024. Back in 2013, it was roughly around $15,95,165.9 Million. Can you...

How did MPL acquire its first ten lakh users? - A growth story

There are over 1.1 billion online gamers worldwide. Out of which, the revenue generated by online gaming companies soared to $26.14...